3 Pillars to Creating Any Digital Product

We live in a digital age where monetizing our passions and skills is easier than we think. Most of us have a wide range of skills and experiences we’ve collected throughout life. We are eager to share that wealth of knowledge and experiences to help other achieve greatness.

So, if it’s something we all have within us, why isn’t everyone doing it?

Why doesn’t everyone have a host of digital products they sell while they sleep or vacation on the beaches of Thailand? Well, the answer is simple: human nature causes us to complicate something as simple as sharing what we know, love and do really well.

“Our brains don’t want us to go outside of our comfort zones.” – Mel Robbins

Then our limiting beliefs kick in and we are on a wild ride of nothingness.

So we convince ourselves that no one would want to learn what we have to share. Or, who would pay for this information when they can learn it by Googling X, Y and Z. We underestimate what we know, what we’ve been through and what we have to offer.

The reality is that if a guy can sell messages on potatoes and make a killing online, someone out there in the world probably needs to know something you have to share. Yes, a million or 100 million other people could know the same thing you do. Maybe they went to a better school than you. Maybe they’ve been doing it longer than you.

But none of them are you. Your unique talents and expertise relayed in only the way you can do it is a powerful combination that no one else can attempt or master.

So there is no competition, right?

And anything you put your mind to, you can achieve if you do the work because at the end of the day even if there are a million people that say they do what you do no one can do it like you?

Got it?

Ok, so now that we’ve cleared any doubt you may have about why the world needs what you have in your brain, your limiting beliefs about this matter should be in check.

Creating digital products that people want and need starts with three fundamental characteristics. That’s it. With a solid foundation built on these three pillars, you can create any type of digital product you choose to.

Why use these pillars? Because you want to create something that people need and want because that will determine if they buy and if it works.

IDENTIFY PROBLEM(S)

This sounds easier said than done and is where most digital products go wrong. You need absolute clarity as to which problem or problems your product is solving for your ideal clients. Your product doesn’t have to end world hunger and fix what’s wrong with society. It has to focus on one or one set of related problems. Other problems that pop into your mind during this process should be jotted down separately as ideas for future digital products. Don’t try to fix everything that’s wrong with your ideal clients’ business. Give them one or a few solutions at a time.

SOLVE A PROBLEM

The market will always feel noisy and saturated as long as you’re paying attention to what others are doing instead of focusing on what you’re providing to your own customers. There is far too many vague processes, how-to’s, courses and programs that provide half-strategies and leave people handing. It’s 2017, and it’s time to step up your game.

You can do this easily by being a solution to the problem. And providing real solutions in the value that you provide in the digital solutions you create for your customers is where you shine, make an impact and when the products sell themselves.

Share a part of your brain. Provide real solutions and help if you want to stand out, be recognized as the go-to expert and call in clients that want your help. Don’t worry about giving to much or sharing too much. Think about who it is you are really here to help. If one or five simple solutions is sufficient to help someone and they don’t hire you right then and there, then they weren’t meant to be you clients yet.

But the next time they need something, who will they remember as the go-to? As they climb their way up, who will they look to for support? You.

DECIDE ON CONTENT LAYOUT

Now that you’ve gone through the steps of getting real clear on the problem or set of problems you are helping your customers fix and how they are going to fix those problems, you need to decide on the best delivery for your solution.

You know yourself, your style and your content better than anyone. You also know how the information you share is best received by the clients that you serve. So look at what you’ve created and look even closer at who you’ve created for. What is the best delivery of this information? Find a layout, format, breakdown for the information that you’ve created for them in a way that is easy to digest.

The goal is to get your audience to understand and implement, right? Or else what good are the solutions you provide if they can’t understand a basic process for implementing what you’re teaching?

Think: e-book, video series or an online course with a combination of different deliveries. The key is to put the content in a format that is easy for them to act on fast. The rest is up to them.


Discover how to create content for your social media posts, live streams, blog entries, promotions, launches and so much more. My amazing tool The 15-Minute Content System™ will show you how in less than 15 minutes. Grab your step-by-step PDF and guided audio HERE.

Vanessa Rende is a business consultant with over 12 years experience, helping Fortune 500 Companies and elite entrepreneurs across the globe find and fix money leaks, stand out in a crowded market and dominate their niche, doing what they were born to do.

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